All writing

Why Products Need Feedback Loops

  • Products
  • Thoughts

Shipping is the start of a conversation

An idea can feel complete while it lives in your head. Put it in front of another person and all the missing context becomes visible.

That is useful. A confusing label, a slow operation, or an unexpected use case gives you something concrete to improve.

Make the loop small

A useful feedback loop does not need a dashboard full of metrics. It can be a short sequence:

  1. Pick one problem.
  2. Make a small change.
  3. Watch someone try it.
  4. Write down what happened.
  5. Decide what to keep, change, or remove.

A loop connecting build, observe, and learn

The key is to finish the loop. Shipping without observing makes it hard to learn. Collecting feedback without making a decision leaves the product standing still.

Listen for the underlying task

Feature requests often describe a proposed solution. The more useful question is what the person was trying to accomplish before they asked for it.

Treat feedback as evidence to understand, rather than a queue to implement.

A request for more settings might mean the default is wrong. A request for an export might mean the tool is missing a step in the user’s existing workflow.

Keep a decision log

A few sentences are enough: what you noticed, what you changed, and what you expect to happen. That makes the next observation easier to interpret.1

This sample essay is a place to begin. Real examples from building LAVU can turn the general idea into something more useful.

Footnotes

  1. A plain Markdown file works well. The important part is keeping the observation next to the decision it informed.